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About

Mario, SEO & GEO Strategist at Uygen

I run Uygen: an AI visibility audit practice built around one question — why does a brand rank in Google but stay missing, misrepresented, or uncited when someone asks ChatGPT, Perplexity, Gemini, or Google AI the same thing?

Why Uygen exists

Most SEO tooling and reporting was built for a search results page, not an AI answer. A brand can look healthy in Search Console and still be invisible, garbled, or absent the moment a buyer asks an AI system instead of typing a query into Google. Uygen exists to make that gap measurable — and fixable — instead of anecdotal.

Every audit runs on the same three-part diagnostic: Access (can AI systems crawl, render, and index the site at all), Understanding (can they extract and correctly represent what the brand actually does), and Authority (do enough trusted third-party sources corroborate the brand for AI systems to cite it with confidence). See the full breakdown on the methodology page.

How I work

Uygen is a focused, hands-on practice, not a large agency — every audit is worked directly rather than templated and handed off. That means direct answers, no account-manager layer, and a methodology that's stated plainly, including what it does and doesn't guarantee: Uygen reports directional movement and evidence, never a promised ranking or a guaranteed citation.